Ethnography Guide

Oxford University asked me to create an Ethnography guide, which is a research term for how best to study people and their behaviours. They wanted a landscape A4 document with arrows leading to the next segment, and callout sections, all using Oxford University's colours and fonts according to brand guidelines.
Flourishing Lives Infographic

I created this infographic representing people's wellbeing and the importance of community. Immediately I thought of a tree to represent this idea, with the roots representing 'belonging' and feeling grounded in a community, then as the tree blossoms we head into the 'confidence' chapter, then finally growing into 'thinking ahead' up in the sky to symbolise the future.
Back to Top